Pfeiffer Beach Arch

I was told by a local photographer that this place is a 'secret' spot. But, every time I show up there is a huge crowd. The parking lot almost full. I do not think this place is a secret anymore as I see people from other states and other countries.
I am after the horizontal light beam as it shoots through the arch. The conditions were almost perfect except for the clouds out over the ocean which blocked the Sun's rays as it sets down. So, I will try again next time.